SAMPLE BRIEF — ILLUSTRATIVE DATA
BRIEF Nº 000 Jul 2, 2026
Self-serve analytics tools are too complex for SMB owners
SMB operators keep abandoning self-serve analytics mid-setup. The complaint is not missing features — dashboards assume a data team the buyer does not have. Willingness to pay clusters around plain answers, not settings.
SIGNAL INSTRUMENTS
0–100
Mentions per month
EVIDENCE — TWO OF THREE QUOTES SHOWN
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“I run a bakery, not a data warehouse. Connected my POS, stared at a blank dashboard asking me to define events. Cancelled inside the trial.”
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“My funnel is: someone calls, someone books, someone pays. I would happily pay $50 a month for a tool that speaks that language.”
SUGGESTED ANGLES
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Answers-first analytics for owner-operators
Three plain-language answers — what sold, what changed, what next — with zero event setup.
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Done-for-you analytics layer sold through agencies
White-label the summary page agencies already hand-build per client; the four setup hours are the budget.
FULL DOSSIER FORMAT — SHOWN ABRIDGED